WHERE COMMUNITY MEETS CREATIVITY
11 W. KING ST.
LANCASTER PENNA.
LANCASTER PENNA.
Shifty is a spirited beverage brand that doesn’t take itself too seriously—offering bold, refreshing flavors with a playful twist. The branding balances crisp design with a touch of mischief, using vibrant colors, witty copy, and clean layouts to stand out on the shelf and behind the bar. From sleek can designs to dynamic variety packs, every element was crafted to capture Shifty’s lighthearted personality while staying rooted in quality and craft.
Brand Development Visual Identity Design Logo Design Packaging Design apparel
Shifty is an emerging brand launching this summer in the rapidly expanding adult seltzers and sodas market. Designed to become the trusted choice for bartenders, Shifty aims to leverage the service industry’s influence as a grassroots driver. Offering a balanced mix of quality and approachability, Shifty is positioned as the go-to beverage for those looking to unwind responsibly after a long day.
The brand seeks to resonate with blue-collar workers by embodying reliability and tradition, while maintaining a contemporary "cool" edge. The product line will feature two distinct categories—sodas and seltzers—tailored to meet the preferences of different target audiences. This requires a thoughtful approach to packaging design, with a focus on calorie and ingredient transparency to align with varying consumer priorities.
11 West King St
Lancaster, PA 17603, USA
keates@foxduck.com
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