WHERE COMMUNITY MEETS CREATIVITY
11 W. KING ST.
LANCASTER PENNA.
LANCASTER PENNA.
Jimmy Juice brings the spirit of carefree creekside days into every can. This line of carbonated craft cocktails is all about fresh ingredients, bold flavor, and laid-back vibes. The branding captures a playful, refreshing personality—mixing hand-drawn elements with clean, modern design to reflect the balance of fun and quality. From the logo to the variety pack cartons, every detail invites the consumer to kick back, sip slow, and enjoy the ride.
Brand Development Visual Identity Design Packaging Design Product Design
Jimmy Juice captures the laid-back charm of a creekside escape, bottled with fresh ingredients and a spark of personality. The branding was crafted to reflect a relaxed, nature-inspired lifestyle—playful yet refined, with a nod to barefoot afternoons and golden hour gatherings. Each carbonated craft cocktail is a refreshing blend of flavor and character, designed for those who appreciate good company, good design, and drinks that don’t take themselves too seriously.
That carefree spirit flows through every touchpoint of the brand—from the hand-drawn illustrations to the laid-back typography and color palette pulled straight from sun-faded summers. It’s approachable, unpretentious, and made to feel like an old friend. Jimmy Juice invites people to kick back, sip slow, and enjoy the moment—whether you’re creekside or just craving a little escape. It’s a brand that doesn’t try too hard, because it doesn’t have to. It’s real, refreshing, and easy to love.
11 West King St
Lancaster, PA 17603, USA
keates@foxduck.com
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