340 on the Park

Overlooking Lake Michigan in the heart of Chicago, 340 on the Park is a modern residential tower with a refined edge. The brand identity reflects the building’s sophisticated design, eco-conscious amenities, and elevated lifestyle. Clean typography, subtle textures, and a cool, contemporary palette were chosen to mirror the building’s architecture and energy-efficient ethos—positioning it as a timeless, premium living experience in the city’s skyline.

logo design color system font system brand messaging

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Positioned as a sophisticated yet practical home, 340 on the Park offers an elegant design that caters to modern urban living. Located in the heart of Chicago and overlooking the lake, this residence blends style and comfort with sweeping views and thoughtful amenities. With floor-to-ceiling windows, energy-efficient appliances, and a prime location near Millennium Park, residents enjoy unmatched convenience without sacrificing sophistication.

Eco-Luxury in the Heart of the City. 340 on the Park sets the standard for sustainable urban living. As one of Chicago’s first LEED-certified residential towers, it features eco-conscious amenities such as an indoor winter garden, green roofs, energy-efficient systems, and fresh air intakes. Thoughtfully designed to reduce environmental impact without compromising comfort, it’s where luxury meets responsibility.

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I love it!!!!

Amy Eickhoff

340 on the Park

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